Debenhams has partnered with Aab, one of the world’s leading modest-wear brands.
In some exciting news for Muslim fashionistas, Islamic fashion brand Aab is finally coming to the Middle East.
It’s also great news for anyone who cares about tolerance and diversity. The collection will be stocked at Debenhams, which will become the first major UK department store to sell Islamic clothing.
The full collection will be rolled out across 14 stores in the Middle East and Asia Pacific regions in May, including the UAE, Kuwait, Saudi Arabia, Bahrain, Iran, Indonesia and Malaysia.
The brand will then be introduced to select UK stores, including Debenhams Oxford Street in London.
According to Arab News, shoppers in the Middle East can find the range at Debenhams stores in Red Sea Mall in Jeddah, the Mall of Emirates in Dubai, Avenues Mall in Kuwait, and Yas Mall in Abu Dhabi.
The brand is expected to stock wardrobe staples for Muslim women, including abayas and hijabs.
Aab was launched in 2007 by London native Nazmin Alim. She was having trouble finding abayas for work that were stylish yet practical, so decided to make her own and sell them online.
The brand now has two boutique stores in London and Bradford in the UK, and is one of the world’s leading online retailers in the modest clothing sector – an industry which is expected to be worth US$327 billion by 2020, according to a State of the Global Islamic Economy report.
Alim said: “We started Aab almost a decade ago as a label that redefined modest fashion and one that caters for everyday modern wardrobe staples that are thoughtfully designed with the highest quality.
“Debenhams understand the thinking and creativity behind our collections including the quality in fabrics and construction and we feel there is no better place to begin our global retail journey.”