Combining two of our favourite genres – literature and fashion – we are excited to announce that Bloomingdale’s Dubai is launching its first ever dedicated children’s book – A Day In Bloomingdale’s Dubai.
Authored and illustrated by regular Emirates Woman contributor Sara Japanwalla, A Day In Bloomingdale’s Dubai is written exclusively for and about the upscale international department store.
As a special gift from the store, for Eid Al-Adha, customers purchasing merchandise in the Kidswear Department between September 17 – 26 will receive the book with compliments. An animated preview of the book will also be available online.
A Day In Bloomingdale’s Dubai is a lighthearted novel that follows the protagonist Sophie, a little girl who accompanies her mum on a shopping trip to the iconic department store.
Feeling dismayed and bored, Sophie falls into deep slumber while her mum shops away. Her imagination brings to life a mannequin who takes her on an exciting fashion-filled quest to the Womenswear and Beauty Departments where Sophie gets dolled up, and tries on a selection of lovely dresses and make-up – essentially every girls dream
“I wanted to create a book about Bloomingdale’s Dubai, but it was very important for it to have a whimsical element even though it’s a promotional book,” said Sara Japanwalla. “I grew up in the 1980s and always loved watching fantasy movies like BIG and Splash. I really liked the movie Mannequin and how Kim Cattrall’s character kept switching into real life and back to her original form, so I was inspired from that concept.”
Sophie and her new friend’s expedition continues into Bloomingdale’s Home-Dubai, where they are enticed by a selection delectable and scrumptious delights in Magnolia Bakery as Sophie explores an exquisite array of furnishings and decorative accessories for her make-believe palace far away.
The book celebrates style while introducing young readers to one of Dubai’s shopping landmarks and is replete with drawings of imaginative creations.
“I wanted to the end of the story to remain slightly ambiguous and end with a touch of magic,” says Japanwalla.
A Day in Bloomingdale’s-Dubai will be redeemable upon purchase from September 17 –26, 2015, exclusively in the Kidswear Department located on the Second Floor at Bloomingdale’s-Dubai, The Dubai Mall.