David Beckham, H&M, Modern Essentials

OK, so perhaps this is slightly off brand for Emirates Woman but heck, it’s Sunday and we all need some cheering up at the start of the week. so, without further ado we present David Beckham‘s latest Modern Essentials collection for H&M.

The footballer turned lifestyle mogul (as well as developing his own fashion and perfume ranges he is also the face of whiskey brand Haig Club), models the spring 2015 for the H&M Modern Essentials collection, the range is selection of David Beckham‘s favourite menswear pieces.

 The new collaboration is a natural evolution of David’s relationship with H&M, following the success of David Beckham Bodywear (we’re sure you remember those images), and will allow men around the world to share in David’s globally- recognised sense of style.

“I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors – I can’t wait to reveal the new campaign with H&M,” said David who is enjoying following in the designer  footsteps of his wife Victoria Beckham.

Modern Essentials selected by David Beckham will be celebrated with a campaign shot by the famous film director Marc Forster. David has also created a new Bodywear spring collection for H&M. Both collections will be launched in stores and online worldwide on March 5.

While we watch for the video launch, let’s just enjoy the images… Happy Sunday.

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Behind the scenes of the H&M x David Beckham video shot by Marc Forster of Quantum of Solace, World War Z and Stranger Than Fiction fame.