According to new reports, by 2018 e-commerce in the UAE will be valued at US$10billion. The luxury of shopping online and avoiding the drudgery of mall trawling has launched a mega-trend, one of which is no longer dedicated to the high street… Enter Dadu Luxe an ultra-chic fashion site that features renowned designers as well as unique brands, ensuring you’re always a step ahead in the style stakes.
One of Dadu Luxe’s many unique selling points is its exclusive collaborations with top designers – it already has plans with big stars including Olympia Le-Tan and Alessandra Rich. It’s also the only place in the region from where you can pre-order Manolo Blahniks! What’s not to love?
Now that we’ve whetted your appetite, we will allow Chief Executive Officer, Selina Neri to talk business and style….
Selina Neri from Dadu Luxe
We hear the idea for Dadu Luxe occurred over dinner…
That’s right, Dur Fayez [the founder of Dadu Luxe] and I met at a dinner in London in 2011 and immediately clicked. The seeds of what Dadu Luxe is today were planted by 2012 after a couple more lunches. We are both enthusiastic online shoppers and we both appreciate shopping done in the most intimate and personal way.
Dur Fayez, founder of Dadu Luxe
Why do you think Dadu Luxe will be successful in the UAE?
Ours is a very personal and tailored approach. The bold, self-assured, sophisticated women of this region have been waiting for so long for such a proposition! Dadu Luxe elevates luxury fashion shopping to a totally new dimension. We offer exclusivity. Dadu Luxe offers the combination of e-commerce and intimate, invitation-only shopping events. In addition, a range of personal shopping services are available, all tailored to our clients’ needs.
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What’s your shipping policy?
All products are shipped worldwide via DHL Express, with free returns & exchanges and impeccable packaging.
Who does the buying for Dadu Luxe?
Dur and I personally attend every buying appointment, together with our buying team. We typically buy at Fashion Weeks (London, Milan, Paris, and New York).
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How much of the local culture plays a part in what you buy?
Our choices are driven by our personal style, but also by our awareness of the social occasions of the region. For example, we are aware of the length preferences like long sleeves as well as knee-length or full-length hemlines. But at the end of the day we buy what we love. We pay extra attention to the purity of the fabric composition of each item, its finishing and the overall looks that can be created.
LINDA FARROW T-Shell Cateye Sunglasses US$285
Tell us about the special collaborations at Dadu Luxe?
Dadu Luxe has already collaborated with Manolo Blahnik, for the VIP event hosted in Jeddah on June 5, 2014 and with Essa for a special Ramadan collection. Collaborations on exclusive pieces or colours are a key part of our approach. We partner with brands we love, whose fashion philosophy and creativity is aligned with ours. Many more are coming soon…
… and what about your Manolo Blanik services?
We offer Manolo Blahniks through personal shopping. Clients can contacts us with the specific styles they are after and we will source them on their behalf.
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What VIP service do you provide?
We provide a range of VIP services including private views, shopping in the comfort of your own home, access to our stylists, access to designers that are only available through our personal shopping service, and many more.
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Plans after the launch?
Many! We are working on a number of key projects to continue to “wow” our clients, who are private, enjoy travelling and are eternally #inlovewithstyle!!
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