Whether you follow a strict grooming routine reminiscent of Christian Bale’s infamous bathroom scene in the movie American Psycho or opt for minimal effort, one thing’s certain we’re all using skincare.

The Men’s skincare world has grown phenomenally in recent years, particularly since the pandemic. We’ve all been testing and trying new ways to look young and hydrated.

Skincare experts are now producing more unisex products containing an array of gender-neutral products in toned-down scents and packaging doing everything from hydrating dull and tired skin to nourishing and de-clogging pores.

Some of the fuss free superlative brands leading the industry are Dr. Barbara Sturm, famed for the Super Anti-aging serum which is a fountain of youth, or Perricone MD’s Cold Plasma Plus + eye cream for an instant eye lift. These products will surely become your secret weapon for maintaining those dashing looks and a healthy visage.

Here we give you the low-down on the holy-grail cult products to invest in for the new season and beyond.

– For more on how to look smart and live smarter, follow Emirates Man on Instagram

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