Content creator Fay Ezzat launches her own namesake fashion label

Cool, clever cuts are the DNA of Ezzat, we speak to founder Fay Ezzat on Innovation and honing her vision.

What is at the core of Ezzat, the DNA of the brand?

Ezzat is a fashion collection that embodies the modern spirit of fashion. It is unisex, bold, dramatic, and powerful. The pieces are designed to be sharp and edgy while still remaining timeless and stylish. The collection combines the best of both worlds: contemporary silhouettes with classic cuts and materials. From sleek leather jackets to tailored trousers, each piece is crafted with precision and care. Ezzat is for those who want to make a statement without sacrificing comfort or quality. Whether you’re looking for an everyday look or something more daring for special occasions, Ezzat has it all.

How did you know it was the right time to launch and how long have you been ideating the brand?

I have been working on this brand for over two years and it has been a difficult journey due to the lack of fashion sourcing options with good quality materials and finishing in Dubai. I had to build everything from the ground up, which took me two years to create a studio with all the necessary equipment. Currently, there are only two of us working in the studio; we put together a small facility with all the industrial machines needed. I wanted to launch this collection a year ago but I had to prioritize creating high-quality pieces, which took much longer than expected.

Innovative design is a signature of Ezzat – how did you define this?

Ezzat Collection speaks to signature oversized and giant silhouettes. Inspired by a desire to create something unique and eye-catching the designs are bold and daring, with an emphasis on creating pieces that stand out from the crowd. I want to make a statement with these pieces, and ensure each is unique.