The original Dyson Supersonic Hair Dryer blew us out the water with its revolutionary technology two years ago. We can never look at basic hair dryers again (sorry hotel hair dryers). But now, with the launch of the 23.75 karat gold edition, we are even more tempted to fork out to get our hands on one. And being that we are in the Middle East, we’re only yielding to our natural gold tendencies – or so we tell ourselves!

One lucky reader though, will get the chance to win and experience the brilliance that is a Dyson Supersonic Hair Dryer.

So why gold?

“Gold is one of the most resilient materials in the world and has been used in design, sculpture and architecture for centuries. As an element, I’m fascinated by its properties,” says Sir James Dyson.

The Dyson Supersonic Hair Dryer is is available in the UAE at the Dyson Demo Store and exclusively at Sephora

This competition is now closed. Thank you for entering. Congratulations to Mercy Canlas.