10 brilliant Arab women were picked for the new campaign
For the new Happy Hearts collection, Chopard partnered with some of the most talented Arab women from the region, who all lead from the heart. The campaign celebrates some of the happiest moments in the lives of these iconic women, from key achievements and milestones to their success and ambition.
Discussing the values of the Geneva-based maison, Caroline Scheufele, Co-President of Chopard explains: “If I were to associate Chopard with a motif, it would be a Big Heart because there is a family behind it”.
Here are the incredible women in the new campaign:
Bedour Al Raqbani
Bedour has worked tirelessly to support those with special needs. Learning of the first-hand challenges experience by those with hearing impairment (her daughter was born deaf), Bedour founded the ‘Kalimati Communication & Rehabilitation Center’ to reach out to other families and make a difference. The Emirati woman also grew up with a sister with autism, and has regularly volunteered at her sister’s school to help those with special needs.
Basma Al Fahim
Emirati entrepreneur and mother of three, Basma Al Fahim balances home life with managing the multiple companies she has founded. She set up Eventra Events, Happy Egg and food pop-up store The Crab Shed. She also co-founded The Dollhouse and Fairytales. She has successfully grown her group from three employees to more than 100 employees.
Amina Taher
Etihad Aviation Group’s Vice President Corporate Affairs, Amina Taher is responsible for setting the group’s global communications strategy, managing and safeguarding its brand, providing counsel and overseeing the group’s engagement with a number of its key stakeholders. The Emirati woman has succeed despite adversity she has faced, which has made the the strong, passionate, driven woman she is today.
Haya Sawan
Saudi mother, wife, fitness trainer and interior designer, Haya Sawan’s workouts on social media have created quite a stir in the Kingdom. Through her social media account, Haya inspires Saudi women with her daily motivational posts. She also coaches females of all ages in her boot camp classes in Jeddah. Haya’s love for fitness fuelled her mission to spread more awareness about health and fitness in Saudi Arabia.
Nasiba Hafiz
Born to eccentric dressing parents in Saudi Arabia, the designer Nasiba Hafiz was never afraid to experiment, think outside the box and follow her heart’s passion which can be seen in her designs. Nasiba injects her heritage into a style that is uniquely hers, not restricted by any background, place or time. Her love for fashion and uniqueness has made her a stand out designer in the Kingdom.
Najeeba Hayat
Najeeba Hayat is the Kuwaiti founder of ‘Liudmila’ shoe brand, named after her favourite Russian literature character Liudmila Rutilova. Whilst studying political science at university, she decided to change career paths and follow her passion. She describes herself as a “shoe encyclopedia” and has been passionate about footwear for as long as she can remember.
Nafsika and Stephanie Skourti
Behind the edgy designs of the brand Nafsika Skourti are two Jordanian sisters who share a passion for design and a strong understanding of the fashion industry. The brand they have built together is cool, modern, and is a clear demonstration of their love of great style – at heart, it embodies the strength of their special sisterhood bond.
Shirene Rifai
Shirene is a brand consultant to some of the top names in the luxury industry. The Jordanian puts her success down to self confidence, hard work and being big hearted. She has become a prolific voice in the Jordanian fashion and jewellery industry and uses her experience to mentor women and influence the creative world.
Farah Sultan
The ingenuity of Kuwaiti shoe designer & entrepreneur Farah Sultan lies in her ability to turn something as typical as “shoes” to perfect works-of-art. After mastering the shoemaking process in Milan, Farah took her expertise to new heights and created her cherished brand “Arnaa”- a brand that vaunts both character and elegance. Each shoe in her collections is designed with love and comes from the heart.
All pieces worn by the women can be bought from Chopard.com Follow the campaign on social media: #HappyDiamonds #HappyHearts #LittleDiamondsDoGreatThings #AreYouHappyDiamonds
Sponsored content. This article was published in partnership with Chopard.
