In a significant announcement today, Chloé introduces Chemena Kamali as its new Creative Director, signaling a homecoming for the accomplished designer.

With a career spanning over two decades, Kamali’s appointment is set to breathe fresh life into the Maison’s creative vision.

Born in Germany in 1981, Chemena Kamali’s fashion journey took shape at Central Saint Martin’s University of the Arts in London, where she pursued a Master of Arts in Fashion under the tutelage of the esteemed Professor Louise Wilson. Kamali’s dedication and talent were evident as she graduated with distinction in 2007, foreshadowing her remarkable career to come.


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Kamali’s relationship with Chloé dates back to her early days in the industry, where she started as a part of Phoebe Philo’s team. Her profound connection to the brand led her back to Chloé in 2013, this time as the Design Director under Clare Waight Keller. Notably, from 2016 onwards, she took the reins as the Women’s Ready to Wear Design Director at Saint Laurent, under Anthony Vaccarello’s guidance.

Riccardo Bellini, the President & CEO of Chloé, expressed his pride in welcoming Chemena Kamali to the Maison, emphasizing her extraordinary creative prowess and deep understanding of the brand’s heritage. Bellini’s belief in Kamali’s vision, inspired by her affection for Chloé, sets the stage for a celebration of the brand’s unique DNA.

In Kamali, Chloé finds not just a Creative Director but a true embodiment of the Chloé spirit. Her return is not only a professional move but a personal one, driven by a profound connection with the brand that spans over two decades. Kamali is poised to build upon the legacy defined by Gaby Aghion and Karl Lagerfeld, capturing the emotional resonance and spirit of Chloé for the contemporary world.


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This appointment carries immense significance within Richemont, with Philippe Fortunato, CEO of Fashion and Accessories division at Richemont, highlighting Chloé’s integral role in the company. Kamali’s return promises an exciting new chapter for the Maison, rooted in her passion for Chloé’s heritage and the brand’s enduring appeal.

Looking ahead, Chemena Kamali is set to unveil her inaugural pre-collection for Chloé in the fashion capital of Paris in January 2024, followed by her Fall-Winter 2024 collection during Paris Fashion Week in February 2024. The fashion world eagerly anticipates the creative journey that Kamali is about to embark upon, as she takes the reins of this iconic Maison.

Chloé’s legacy is poised to continue evolving under the creative guidance of Chemena Kamali, marking a return to its roots and an exciting future for the brand.

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Images: Supplied