Fast earning herself the title of mini style icon is 17 year old actress Chloe Grace Moretz, who has not only graced some of our best dressed lists but is now the latest star in Coach‘s second chapter of the Dreamers ad campaign, in which she models alongside Kid Cudi.Coach, a leading New York design house of modern luxury accessories and lifestyle collections, has announced actress Chloe Grace Moretz (most famous for her standout role in Kick Ass) and musician Kid Cudi as the stars of its spring installment of the Coach Dreamers, a campaign that features intimate portraits of exciting artists “who embody the spirit of the Coach brand – individual, authentic and innately cool.”
The campaign, which was shot by Mikael Jansson, features creative director Stuart Vevers’ second collection of ready-to-wear and accessories for the brand. Vevers said of the campaign: “The Coach Dreamers are passionate, creative individuals with original talent who lead their lives in an individual, unexpected way. Chloe’s free-spirited attitude and spontaneity makes her a perfect incarnation of the Coach spring 15 girl, while Kid Cudi’s effortless ease and coolness could not better embody the spirit of the spring 15 men’s collection.”
With over 30 films under her thespian belt and already a star on the boards, thanks to her Off-Broadway debut in Steven Soderbergh’s The Library, Chloe Grace Moretz is certainly a star worth recruiting as a brand ambassador. In the campaign Coach make the most of her innocent young looks whether it be with the star riding a retro bike or revealing her fun side in animal print – the adverts have certainly get our seal of approval.
Kid Cudi, real name Scott Ramon Seguro Mescudi, certainly embraces all of the entertainment industry. The 30 year old is an American recording artist, musician, singer-songwriter and actor from Cleveland, Ohio. He performed at the last edition of Coach Backstage to celebrate the reopening of the brand’s Beverly Hills Flagship on Rodeo Drive.
Meet the Coach Dreamers of 2014…
Coach Men’s autumn collection: