UAE-based Chalhoub Group has acquired a majority stake in Threads Styling, the London-based digital luxury retailer and personal shopping platform.

The group acquired all shares of Threads Styling, with the exception of shares owned by its founder and CEO, Sophie Hill.

Threads Styling offers an innovative social-first personal shopping service through social platforms and chat-based commerce. It creates ‘style’ content to inspire Millennial and Gen Z clients across its channels, including Instagram, Snap and TikTok.

This partnership reinforces Chalhoub Group’s digital acceleration drive and investment in digital platforms, expanding its existing online ecosystem, and bringing new capabilities and opportunities for customer engagement and personalisation.


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Sharmila Murat, chief investment officer at Chalhoub Group said: “This partnership is a key milestone in our strategy to expand our digital presence and global reach while staying focused on delivering exceptional experiences for our luxury consumers, and inspiring and influencing a global audience through innovative and engaging digital content.”

Sophie Hill, founder and CEO of Threads Styling, said: “We are excited to partner with Chalhoub Group to further strengthen our proposition within the GCC. We have such a loyal customer base in the region and with Chalhoub Group’s presence in the market we have a unique opportunity to enhance our capabilities and continue Threads Styling’s journey alongside a strategic partner.”

Threads Styling will continue to operate as an independent entity under Sophie Hill’s leadership.

This article was originally published by Gulf Business and has been repurposed here with permission.

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Images: Threads Styling Instagram