Light-emitting LED masks are making waves (wavelengths to be specific) and continue to shape the future of skincare.

Here, Amanda Powell, Cellreturn Middle East Founder, dives deep into this revolutionary beauty device discovery with Emirates Woman.

What do the first 30 minutes of your day look like, your morning routine?

Cup of coffee, 20 minutes of meditation with my Cellreturn Platinum LED Mask on followed by stretch and yoga, and on weekends a 20-minute run. What was the catalyst that led you to launch Cellreturn in Dubai? I chanced upon Cellreturn whilst binge-watching Korean Drama ‘The King Eternal Monarch’ on Netflix (whilst recovering from the closure of my clinic due to the coronavirus pandemic). Ordered one from Korea, tried it, and loved it and the rest was history. We sold over 1,000 units online, which led me to the idea of bringing and sharing the amazing beauty tech with the Middle East – starting with Dubai.

What makes the Cellreturn Platinum LED Mask a game-changing beauty product worth investing in?

The tech itself is out of this world, it is incredible to see how the science works (Photo Biomodulation) converting light energy to cell energy for cellular regeneration. The LED tech is harvested from NASA as they are the first to use Near Infrared to harvest crops in space. There are many copycat versions of the device in the market. Still, the issue is the efficacy as Cellreturn’s wavelengths are tried and tested by a group of scientists and doctors (published in peer-reviewed medical journals) and patented too. The Cellreturn Platinum LED Mask has 1026 LED lights and has Red, Blue, and Near Infrared Wavelengths.

Can you expand on the science behind LED Therapy and how it helps our skin?

Photo Biomodulation (PBM) – converts the light energy to Adenosine Triphosphate (ATP) at the powerhouse of the cells (mitochondria). This energy is then used by cells to stimulate a cascade of cellular regeneration which helps with collagen stimulation and formation, decreases lines, wrinkles, and pigmentation, increases skin hydration, and aids with wound healing. Our devices can penetrate 6mm into the skin whilst most professional devices can only penetrate up to 4mm. The more cells are targeted and rejuvenated, the healthier it becomes. PBM is currently a hot topic in the medical world and is being used to treat diseases ranging from arthritis, and Alzheimer’s to Parkinson’s.

How has the LED Therapy market evolved in the beauty market?

A lot has changed over the years, but the tech has been perfected to assess the specific wavelengths that are actually useful and safe.

How is the Cellreturn Platinum LED Mask intended to be used in order to drive a truly transformative skin result?

The Cellreturn Platinum LED Mask should be used on clean skin. This is important because we don’t to seek innovative solutions to any problems.

What is most important to you when developing a new skincare product?

First of all, it is important that it is safe but effective. I am actually working on a new face serum at the moment. Secondly, using natural ingredients and thirdly, being eco-friendly as much as possible without affecting the quality of the product.

Where do you see the beauty and skincare industry evolving in the next five years?

In the next five years, tech will be at the forefront of beauty and skincare. I also think there will be more specific and personalised approach to skin care as we are all individuals and when it comes to skincare, there isn’t a onesize- fits-all approach.

This is The Trailblazers Issue – what is your latest, trailblazing beauty discovery?

My revolutionary face serum, which will be in the market in the next few months so watch this space.

September – The Trailblazers Issue with Amira Sajwani – Download Now

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Feature Images: Supplied / Instagram