Selena Gomez, Taylor Swift and Katy Perry are all fans and we guarantee you will be soon, as celeb fave store comes to Dubai. 

Specialists in gift, tech, stationery and fashion accessories, is a go-to store for anything pretty and quirky. To give you an idea of how youthful and vibrant the brand is, here is a sample of their About Us section online: “Let’s be BFFs. We can stay up late watching 80’s rom coms and eating pizza with everything on it (except anchovies Grosssss!)…. We’re a gift, tech, stationery and fashion accessories company designed by a pretty spectacular group of girls in sunny Los Angeles.”

The brand is the brainchild of Jen Gotch – “who brakes for yard sales and unicorns” – who initially launched the company in 2008 as a one-of-a-kind hair accessories company. While it now sells more that just fancy hair items it still remains quite unique. launches in the UAE.

From slogan-emblazoned tees to watermelon-shaped handbags, adorable hair clips, fancy notepads and statement making trinkets, think of it and will most likely have it, which is great news for us as it launches in Virgin stores in Dubai this week and then across the GCC in the first week of December.

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Already a huge success worldwide, has a huge celebrity following including young pop hipsters Selena Gomez, Taylor Swift and Katy Perry to name a few, and has featured in various international fashion magazines. They have just launched in Selfridges, Liberty’s and, and are already stocked in Urban Outfitters, Nordstrom and Shopbop in the US. launches in the UAE.

Due to the nature of their celeb-worthy products it’s no surprise the brand also have a huge social media following as well with 207k followers on Instagram and 12.5k on Twitter.

According to insiders the UAE can expect some exciting leisure items from the brand soon as March 2016 sees it expand into wellness, yoga and beach items. We can’t wait.


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