As Cartier relaunches an iconic classic staple design, the brand has recruited some iconic stars to front their new campaign.
Originally created in 1985, the Pasha de Cartier consists of a unique design – a square filigree rail-track is found in the circle of its dial.
It’s the perfect design for those who think outside the box, as exemplified in the A-list stars who lead the next generation of Cartier ambassadors.
Embodying the spirit of the cult watch, Rami Malek, Willow Smith, Maisie Williams, Troye Sivan and Jackson Wang discuss their bold and brave ambitions, in-keeping with the mantra of the Pasha de Cartier watch.
The reimagined version of the Pasha is available in 35mm and 41mm, and in gold, leather, steel, diamond-set and skeleton movement versions. New features also include interchangeable straps, a sapphire crystal case back, a new crown and a personalised engraving option.
Discussing the unveiling of their new ambassadors, marketing and communication director at Cartier International, Arnaud Carrez, shared is excitement about introducing “these extraordinary talents to our diverse audiences around the world”.
“Cartier is a pioneering house, in constant creative exploration and strongly committed to come up with innovative campaigns as well as collections that appeal to our diverse audiences,” he continued.
“The diffusion of this campaign enables us to share our values of universality and openness. The contribution of our new Pasha ambassadors is a way for our Maison to celebrate this creative dialogue born more than 170 years ago.”
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