Jeremy Scott’s Moschino is nothing if not a microscope on the immediacy of today’s poppy, fun, insta-society. What do we want? Fashion! When do we want it? Yesterday! It’s hardly a surprise, then, that he’s decided again to opt to fast-forward through a good six months and put a capsule collection up for sale straight off the spring/summer 2016 runway.
Super-savvy German e-tailer stylebop.com is one of a handful of spots where you can load your virtual basket with the Clothed For Construction spring/summer 2016 collection; sequinned SHOP motifs riffing on the stop sign, a cheeky twist on the double C, using a tool clamp in its place… and the now-infamous new season Moschino phone case – this time a cleaning spray (we’re hoping the gun actually works and that you can hide a bit of perfume in it).
As for the remainder of the collection, it was as riotous as ever; think traffic cone handbags, hi-vis inspired skirt suits and veiled hard hats created by milliner extraordinaire Stephen Jones. Dangerous Curves Ahead and Dangerous When Wet were the slogans painted over full-skirted trenches and T-shirt dresses, whilst crystal-sprayed spanners came twisted into witty jewellery styles. And that’s all before the (quite literal, let’s be honest) car wash dresses came out towards the end. Proof, if proof were needed, that Scott is the perfect heir to Franco Moschino’s tongue-in-chic legacy.
But let’s discuss the collection available to all of us, right now. It’s the fourth time Scott has time-travelled the season, mere mortal designers usually having to wait until at least February before their creations appear in the shops. For a start, he wouldn’t have done it four times unless it works – totally playing on our need for next to be now. It’s also limited, so once it’s gone, it’s gone. Weren’t so quick to click? Unlucky – you’ll have to wait. So it retains its exclusivity, too. Clever, eh? It allows us to feel special, to Instagram our little hearts out, to show off a little… all the things this we (maybe) hate to love.
Topshop and Burberry are two other brands who have also tried this runway to reality approach. In 2012, Top Shop debuted its spring/summer 2013 collection via a livestream, which had a ‘shoot the show’ button, enabling fans to customise the colours of various pieces, get information on make-up used on the models, download the show music and pre-order the pieces. Burberry did something similar, moving things forward even more this season by unveiling pieces via Snapchat just before the show.
As always, we’re wondering what comes next. Our money’s on teleporting the collection straight into our wardrobe. Surely there’s an app for that?
Our Top Picks From The Collection