An iconic luxury brand and an iconic Dubai-based hotspot have teamed up to create an iconic summer pop-up.
Burberry has joined forces with Twiggy by La Cantine to showcase their latest TB Summer Monogram collection.
The iconic beachfront destination situated at Dubai’s Park Hyatt is among the latest destination to house Burberry’s pop-up, with a collection that explores the spirit of summer through its bold interlocking TB initials.
From special activations including the TB Summer Monogram-wrapped ice-cream carts for guests as when they enter to luxe cabanas, canopies, day beds, lounge seating and parasols throughout the Mediterranean-inspired beach club, visitors are sure to have an exceptional experience as the setting beautifully incorporates elements from this free-spirited collection.
By being able to choose a venue that beautifully captures the theme of the collection which is “discovery of the outdoors”, the Burberry’s TB Summer Monogram is all set to appear at unexpected destinations around the world this season, including Dubai.
Several content creators from the likes of Fashky to fashion stylist Guzal have already been spotted at the pop-up, to capture the luxe setting that has carefully been curated by the British fashion house.
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Earlier this year, the house also left a lasting impression on one of Dubai’s sandy shores by installing an expertly made larger-than-life Olympia bag, as part of Burberry’s awe-inspiring takeover of global landscapes.
The campaign at large created quite a stir on social media with several Instagram videos and TikTok’s made on Dubai’s Palm Jumeirah.
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The TB Summer Monogram collection is available to purchase on Burberry.com and other selected Burberry stores globally, including the Twiggy Dubai boutique.
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Feature image: Supplied
