In a captivating celebration of artistry and timeless allure, Bulgari introduces the world to the “Serpenti: 75 Years of Infinite Tales” exhibition.

This extraordinary event, set to open its doors from September 15th to the 24th in DIFC, promises to be a journey like no other – exploring the profound connection between Bulgari’s Serpenti creations and the realm of contemporary art. It’s a melding of worlds where the powerful Serpenti icon takes on a new life.


Throughout history, the serpent has captivated imaginations across the globe, inspiring countless artists, writers, and poets. Bulgari first unveiled its Serpenti creation in 1948, and over the ensuing decades, this iconic symbol has evolved while remaining faithful to its original essence, representing Bulgari’s unique design vision.

To mark the 75th anniversary of Serpenti, Bulgari introduces the Serpenti Factory, an artistic endeavor that delves deep into the snake as an eternal source of creativity. This initiative explores how the icon’s symbolism, techniques, and heritage continue to influence the limitless creativity and craftsmanship of Serpenti.


Serpenti Factory

The Serpenti Factory is a multi-faceted experience that delves into the icon’s heritage, craftsmanship, cutting-edge technology, and a new campaign that bridges the past, present, and future. On display will be a curated selection of the most iconic Serpenti creations from Bulgari’s Heritage collection. These pieces showcase how the Maison has seamlessly blended its legacy, innovative designs, and unmatched craftsmanship over 75 years, resulting in exquisite jewelry that reimagines the ancient symbol.

Notably, the Serpenti Factory also features the interpretations of three local artists: Dr. Azra Khamissa, Dr. Afra Atiq, and Azza Al Qubaisi, each adding a unique perspective to the Serpenti emblem.

Dr. Azra Khamissa


A henna artist and designer, she draws inspiration from the resilience of Bedouins. Her chosen medium is natural henna, connecting generations and cultures while evoking emotions and connections through her art. Her work reflects the rich culture, heritage, and aesthetics of the SWANA region, where henna traditions hold deep significance.

Dr. Afra Atiq

An Emirati spoken word poet, she seeks ideas from Serpenti’s winding and curved elements. Her poem, “An Open Letter to Cancer,” celebrates personal growth and self-discovery, aligning with the themes of Serpenti’s timelessness and power. The poem incorporates elements of local culture, emphasizing continuity and craftsmanship.

Azza Al Qubaisi

Arenowned jewelry designer and sculpture artist, she takes influence from the natural landscape of the UAE. Her work encapsulates the essence of her culture and heritage, using materials like gold, silver, palm fronds, mild steel, and stainless steel. For her collaboration with Bulgari’s Serpenti 75th anniversary, she captures the essence of nature, movement, and environment, reflecting cultural evolution.

The “Serpenti: 75 Years of Infinite Tales” exhibition promises to be a breathtaking celebration of creativity, craftsmanship, and the enduring power of an icon that has transcended time. Visitors can expect to embark on a mesmerizing journey where art and jewelry converge, breathing new life into the Serpenti legend. Bulgari’s Serpenti Factory is set to make history in the heart of the Middle East, honoring the past while shaping the future of this iconic symbol.

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Images: Supplied by @bulgari