According to research, one in eight women get breast cancer and it’s the most common form of cancer in women. But it has a 100 per cent five-year survival rate at stage one. That means that if you catch it early, you’re going to be fine.

This month is your opportunity to wise up, get checked and support various causes that are doing something to raise further awareness. Here’s how you and your girls can get involved.

Personal maintenance

Throughout October, several Mediclinic facilities in  Dubai, Abu Dhabi and Al Ain will be offering 50 per cent off screening mammograms as well as  complimentary consultation with a relevant specialist. To find your nearest clinic, check out their website.

Hair power

One of the most traumatic experience a breast cancer patient goes through is har loss. Dabur Amla, leading hair oil brand has joined forces with Friends Of Cancer Patients and Tips & Toes to launch  ‘Strong Hair Stronger You’ campaign to encourage UAE residents to donate their hair.  Hair collected across 23 participating outlets will be used to create prosthetics for breast cancer patients. The initiative will then continue till December 15, 2020, to reach out to more patients suffering from different types of cancer. You can also plait your hair and cut it off, insert it into a sealed plastic bag and drop it in the donation box at participating Tips & Toes branches, or avail a free hair cut at the salon. To start you should register here.


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To encourage women across the UAE to check their breasts, Etihad has introduced  #CheckTheEngine initiative. Throughout the month they will will be sharing images of aircraft engines on social media that have been visually changed to highlight the earliest symptoms of breast cancer. All you have to do is take a close look at them and see the if you spot a change in shape and size, swelling and lumps.

Something sweet

Head Ritz Carlton JBR this month and enjoy a pink afternoon tea and a rose awakening spa ritual. Not only will you feel great but you’ll be doing some good as a portion of proceeds being donated to Brest Friends in partnership with Al Jalila Foundation.

Complexion perfection

Estee Lauder’s bestselling Advanced Night Repair is having a pink makeover this month and also comes with a collectable pink ribbon bracelet. The radiance-boosting serum will not only do wonders for your complexion but if you purchase it this month the company will donate 20 per cent of the price to Breast Cancer Research Foundation.


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Drink to her

Bounty Beet’s, aka one of the pinkest eateries in town, is serving up a special pink mocktail at Dhs50 per drink. All of the proceeds will go to the Al Jalila Foundation. The perfect excuse for a ‘Sips in The City’ ladies night with your besties or a delicious breakfast.

Wear pink

Hi Maintenance, UAE based online fashion boutique is showing their support for Pinktober by offering a 10 per cent off on all pink items from their website. The will also donate 15 per cent of all jewellery sales for the entire month of October to the Al Jalila Foundation for its breast cancer research and treatment support for patients in need in the UAE. Whether pink is your colour or note, this is the best excuse to expand your wardrobe.

breast cancer uae

A sweet gesture

Our favourite mini cupcake destination Sugargam has created a Breast Cancer Awareness box and will donate Dhs5 from each box sold to the Al Jalila Foundation. Available on Deliveroo and ChatFood this month, if you purchase the Dhs30 Breast Cancer Awareness box you will receive an assortment of five delicious bite size cupcakes and will also be aiding in the effort to find a cure and fund patient support.

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