Available for pre-order today.
The long wait is over. Lady Gaga’s Haus Laboratories online store is open for business and we take a closer look at all the products you can snap up now.
Ahead of the launch, the singer shared how cosmetics made her feel beautiful and believes that the power of makeup can change your mood “when you’re at your lowest.”
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All of the products have gone through intense testing to deliver exactly what they promise. Gaga wants they eyeshadows to stay put on the lids, for the lipliners to have the right formula so they can be applied to the whole lip without smudging, and for products to be multifunctional. Above all she doesn’t want to tell you how or where to apply them as her brand is all about freedom of self expression.
“This isn’t just makeup. It’s a battle. A battle for your life. And I hope this makeup inspires you as much as makeup did when I fell in love with it and it helped me discover myself,” she writes on Instagram.
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The range includes six HAUS of Collections – HAUS of Rockstar, HAUS of Metalhead, HAUS of Chained Ballerina, HAUS of Goddess, HAUS of Dynasty, HAUS of Rose B*tch – and each has one of the curated tools along with a reusable clutch.
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GLAM ATTACK
All-over liquid shimmer powder that is highly pigmented and long wearing.
RIP LIP LINER
A creamy, demi-matte, highly pigmented lip pencil.
LE RIOT LIP GLOSS
An ultra high-shine multidimensional lip gloss.
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