Tala Samman, the Gulf’s fashion sweetheart, blogger extraordinaire (myfashdiary.com), and Emirates Woman regular is launching a capsule collection of handbags in association with Bracher Emden, available exclusively at Harvey Nichols Dubai

Bracher Emden is renowned for its high-end accessories that scream individuality. In just over 10 years the brand has emerged from humble beginnings in a tiny store in London’s Covent Garden, to being a multi-national name, showcasing at international fashion weeks, spotted in the windows of iconic stores like Selfridges&Co. and of course being seen under the arm of the trendsetters including Beyoncé and Rihanna.


The secret behind the brand’s success is that it doesn’t stagnate. In their constant endeavour for excellence their collections are more bespoke and handmade with technological advances like laser etching and embossing rather than mass-produced factory line styles.

Pint-sized fashionista Tala said of her collaboration with the brand: “I decided to partner with Bracher Emden as I a fan of their classic shapes and quality leather. We worked on a capsule collection that every modern woman needs in her wardrobe. From the perfect day bag to use at work and run errands with, to that well-cut evening clutch. All the bags come in luxe skins. I’m so excited that they are available at Harvey Nichols Dubai, as that’s where I head when I’m planning my next handbag purchase.”


The collaboration has Tala’s DNA all over it. The fusion of her Syrian roots mixed with international travel means she takes inspiration from all around the world. She said: “I’m a style schizophrenic. It changes depending on my mood, the weather, the occasion, I like to have fun. Never be afraid to over accessorise!”

The range translates Tala’s vibrancy and strong personality with unique touches from the use of appliqués, zips and structured envelope shapes in the clutches to her geometric and colourful totes that are just perfect for work and play. All the bags are made from the softest suede and Italian leathers to ensure a beautiful harmony between style and substance.

The Tala Samman For Bracher Emden collection is available now at Harvey Nichols, Dubai (04) 4099888