At the beginning of the year, Bottega Veneta made the quiet – but very noticeable – decision to vanish from social media.

It was – and still is – a brave decision given people are more active platforms like TikTok, Instagram, Twitter and Snapchat than ever.

However, for the Italian luxury fashion house’s creative director Daniel Lee, it was essential to step away in order to truly showcase the work that goes into the designs and content produced by Bottega Veneta.

Bottega Veneta Issue 01 - by Jonathan Frantini

Photography by Jonathan Frantini

“Social media represents the homogenization of culture,” Lee told The Guardian. “Everyone sees the same stream of content. A huge amount of thought goes into what I do, and social media oversimplifies it.”

In the place of its social media footprint online, Bottega Veneta has launched its very own “digital journal” entitled Issue – and the first edition has just dropped.

Utilising every aspect of what online content has to offer, Bottega’s digital journal is an ode to the brand’s continued innovation and creativity which is paving the way in fashion.

Barbara Hulanicki

The first edition of Issue features the likes of Missy Elliot, Dean Giffin, Elaine Constantine, Sue Webster and more.

To read Issue 01 click here.

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Images: Supplied