BOSS is taking its signature message of empowerment to a new level with its Fall/Winter 2024 campaign, titled “It’s For Life.” This all-star campaign features heavy-weights like Gisele Bündchen and David Beckham. This is David’s first appearance for the brand since their announced partnership.

A Star-Studded Cast for a Lifelong Commitment

Joining Beckham are singer-songwriter Burna Boy, actor Lee Jong-suk, supermodels Gisele Bündchen and Naomi Campbell (now a BOSS Watches, Jewellery and Eyewear ambassador), and tennis star Matteo Berrettini (BOSS Watches, Jewelry and Eyewear ambassador).

Finding Your Voice: A Lifelong Journey

The campaign builds on the brand’s #BeYourOwnBOSS message, emphasizing that self-determination and confidence are lifelong commitments. The cast is featured in sleek, modern BOSS looks, reflecting the collection’s focus on a 24/7 lifestyle. Signature suiting gets a refresh with strong silhouettes, perfect for the upcoming colder months.

CorpCore Inspiration

The campaign takes inspiration from the “CorpCore” theme seen in the BOSS Fall/Winter 2023 show, featuring elevated office settings and tailored looks.

Global Reach and Fan Engagement

The campaign will be supported by a global marketing blitz, including large-scale outdoor advertising in 29 major cities.Online, BOSS is launching a new Instagram broadcast channel and engaging fans on Threads with behind-the-scenes content and interactive elements.

The Collection: Power & Refinement

The Fall/Winter 2024 collection offers a complete wardrobe for all occasions. The men’s collection features redefined office staples like sharp suiting and outerwear with strong shoulders, while the luxury line boasts Bisontex fabric pieces in a unique sandy grey-brown hue. Womenswear highlights reinvigorated power suiting with novel fits, textures, and strong shoulders. Key looks include a pinstripe virgin wool blazer and skirt combo, a crocodile-embossed leather wrap coat, and a cashmere-wool suit and trench coat set.

The Fall/Winter 2024 collection is available now at BOSS stores worldwide, boss.com, and select wholesale partners.

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Images: Supplied