Blackpink’s Jennie Kim is Calvin Klein’s latest collaborator. The luxe longewear brand has announced a limited-edition capsule collection designed in partnership with the artist.
Inspired by Jennie’s personal relaxed aesthetic, the collection features a wide range of underwear sets, denim, tees, fleece and knits — further elevated with her contemporary design inputs.
The capsule collection reinterprets classic CK silhouettes in a pastel colour palette, along with custom branding that reimagines the iconic Calvin Klein logo in her own handwriting.
Available in a range of shades like lilac, chalk blue, desert, as well as monochrome — the easy-breezy collection consists matching bralettes and bottoms, bodysuits and soft rib tanks designed for ultimate comfort. Joggers, tees, dresses and crewneck sweatshirts will instantly upgrade your stay-in wardrobe.
“Collaborating with Calvin Klein on this capsule has been an exciting progression in our partnership. This collection reflects my everyday style and is based on many of the Calvin Klein essentials that have become staples in my wardrobe. I wanted to bring a personal touch to these pieces, which you’ll see reflected in the fit, the color palette and the details. My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do,” said Jennie according to the official press release.
“Having worked with JENNIE on several campaigns, we know firsthand that she is a cultural powerhouse. Her persona, talent and distinctive style have a major global impact. Our partnership stems from an authentic place – Jennie is a longtime fan of the brand – and we wanted to deepen that relationship by bringing her personal perspective to our products,” expressed Jonathan Bottomley, Global Chief Marketing Officer, Calvin Klein.
Shot by Korean photographer Hong Jang Hyun, the campaign portrays the singer in her element – lounging seamlessly lost in her thoughts. Capturing her unique persona, the campaign allows her fans to step into her world.
The collection will be available in select Calvin Klein stores and on calvinklein.com globally beginning May 10th.
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Images: Supplied by Calvin Klein