IN PARTNERSHIP: Dubai’s ascent as a global blockchain capital continues — and Binance along with TOKEN2049 is leading the charge. Returning to Dubai from April 30 to May 1, 2025, the premier global event for digital asset professionals promises an electrifying agenda of influential speakers, exclusive networking opportunities, and industry-shaping conversations.
This year, Binance will be bringing back its sought-after Binance Clubhouse at Madinat Jumeirah. The exclusive space will serve as a hotspot for the crypto community, driving the conversation on responsible innovation and global adoption, setting the standard for what’s next in blockchain technology.
The Binance Clubhouse will offer a dynamic co-working and networking hub, packed with insightful talks, guest appearances by leading industry voices and Binance executives, interactive games, giveaways, and immersive experiences. Whether you’re a seasoned blockchain veteran or a curious newcomer, this is the space to connect, collaborate, and ignite the next wave of innovation. By uniting these key players, this partnership aims to accelerate innovation and shape the future of decentralised finance globally.
To delve into the world of Cryptocurrency, Emirates Woman sat down in an interview with Rachel Conlan, Chief Marketing Officer, of Binance.
In a world that’s moving so quickly, what do you think people are really looking for when it comes to innovation and connection?
I think so many of us are craving spaces that feel human again. Innovation is exciting, but it can be overwhelming if it’s not grounded in something meaningful. More and more, I see this desire to connect—to understand how tech can actually make our lives better, not just more complex. For me, innovation and connection have to go hand-in-hand. That’s really the thinking behind Binance Clubhouse—creating a space that feels both progressive and personal, where ideas meet people, not just headlines.
Dubai has become such a dynamic meeting point for global ideas. What excites you about building community here—and how does that shape your work?
Dubai has this incredible energy—it’s bold, forward-looking, and unafraid to take risks. That’s something I really connect with, especially in the Web3 space. What excites me most is the diversity here. You’ve got people from every background, every discipline, coming together. It pushes me to think more creatively, to build spaces and experiences that feel relevant and welcoming to everyone. Clubhouse really reflects that—it’s a space built for this region, for this moment, and for this kind of cultural momentum.
You’re bringing Binance Clubhouse to Dubai during TOKEN2049. What kind of energy or experience are you hoping to create for the people who walk through that space?
For us, Clubhouse is about creating a space where people feel like they belong. Whether you’re deeply involved in the industry or just curious, we wanted it to feel open, warm, and genuinely collaborative. We’ve built it to be less about big stages and more about real conversations. That’s why there’s co-working, talks, and as many opportunities for interactive moments as possible—it’s all about creating an atmosphere where people feel safe to engage, connect, and ask the questions they wouldn’t normally get to ask. A big part of that is bringing in the people you usually only see quoted in the news or on panels—and letting others see how approachable and normal they really are. That’s the kind of energy we’re bringing to Clubhouse.
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In your role, you sit at the intersection of culture, tech, and marketing. How do you think those three forces are shaping how we engage with the world—and each other?
I think we’re at a point where people don’t just want to interact with brands or technology—they want to feel seen, understood, and part of something bigger. Culture tells us what people care about. Technology gives us the means to respond in real-time. And marketing, at its best, makes those conversations meaningful and accessible. When those three forces come together, you get connection that actually resonates.
What excites me is how this dynamic is shifting power back to individuals and communities. People expect transparency, they expect a voice, and they expect experiences that reflect who they are. That’s exactly the lens we applied to Binance Clubhouse—it’s not a campaign, it’s a community space. A place where these forces come to life in a way that’s grounded, human, and inclusive. And I think that’s where engagement is headed: toward realness, toward relevance, and toward relationships that actually last.
And finally, when you think about the kind of impact you want to make—through Binance, Clubhouse, or otherwise—what matters most to you?
I really believe accessibility starts with language and tone. So often, the crypto world speaks in a way that feels closed-off or overly technical—and that alienates the very people we want to reach. What we’ve focused on, both in our campaigns, Binance Academy and now Clubhouse, is breaking down those walls. It’s about creating experiences that feel welcoming, not intimidating. That might mean using everyday language, storytelling instead of slides, or building physical spaces where people can come in and learn without pressure. We don’t need more complexity in the world—we need clarity, and a sense that this space is for everyone, not just the few who got in early.
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