Unexpected departure.
After just four years at the helm of the French couture house, Schiaparelli confirmed the exit of creative director Bertrand Guyon.
During his time the iconic Maison was revived and appeared once more on the Haute Couture schedule. He also introduced ready to wear collection that showed on a see-now-buy-now schedule.
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Instead of sticking to a seasonal formula, Schiaparelli split it’s offering into stories with Story One inspired by the artist Man Ray, while Story Two focused on Shocking Pink – the house founder’s Elsa Schiaparelli’s favourite colour. The most recent story looked back on Schiaparelli’s Fall 1938 collection, and featured butterflies, ladybugs, and flowers.
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Guyon is a graduate of the École de la Chambre Syndicale de la Couture Parisienne and has previously worked with Hubert de Givenchy and at Valentino alongside Pierpaolo Piccioli and Maria Grazia Chiuri.
Schiaparelli has named Daniel Roseberry as its new artistic director. In a statement he said:
“It is my great honour and my joy to pick up where Mme. Schiaparelli left off some 85 years ago,” Roseberry said in a statement. “Schiaparelli was a master of the modern; her work reflected the chaos and hope of the turbulent era in which she lived.”
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“Today, we find ourselves asking similarly big, identity-shaping questions of our own: What does art look like? What is identity? How do we dress for the end of the world?” he continued. “It is my privilege to collaborate with the astonishing talents of the atelier and in the traditions of haute couture to carry the legend and myth of this storied house into the future.’
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