After working tirelessly in the fast-paced fashion industry for the better part of a decade, Bella Hadid has veered from her supermodel roots announcing a new venture.

In a series of Instagram posts last week, Bella announced she has now taken on the role as co-founder of Kin Euphorics, a herbal drink brand to relieve stress.

Having first tried the drink in a couple of years ago, the 24-year-old referred to it as “one of the most life-changing moments” for her, adding that she believes “the universe placed it there”.


Bella Hadid x Kin Euphorics

After reaching the brink of burnout, low energy and low mental health, Bella revealed she saw instant results from drinking Kin Euphorics.

This led her to reach out to Jen Batchelor, who is the CEO and founder of the brand, to see how she could become involved with the project.

This alcohol-free alternative, lets you enjoy your drink guilt-free without, to overcome the overhauling effects of brain fog and sheer exhaustion.

Kin Euphorics

Coming in two different flavours, Kin Spritz consists of notes of ginger, bitters and citrus, which are classified as mood-boosting ingredients for a better focus and drive, classified under the social energy category. The second drink being Lightwave, which consists of sparkling notes of lavender-vanilla, smoked sea salts and passionflower, helping you to transcend stress and emulate inner peace.

Bella has infused a piece of her family heritage into the brand by incorporating lavender grown in the Hadid’s Pennsylvanian farm into the beverages.

If you’re curious to try both, a pack of eight is priced at $30 (Dhs110) and for more information visit

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Feature image: Instagram @bellahadid