A team of 11 make–up artists were set the task to come up with three different looks with the A-list actress in mind. It was then, up to war paint guru Pat McGrath (Max Factor’s Global Creative Design Director) to bring the chosen looks to life.

Her perfect complexion, killer body and innate sense of style all help to keep Gwyneth Paltrow firmly on our style radar. And we can see why Max Factor chose the super mum/actress, to be their new face as the scarlet lipped business woman on the new campaign. 

Here’s a sneak peek behind the scenes as Gwyneth giggles on set as she gets ready for her close-up.



Married to Coldplay frontman Chris Martin, considered rock royalty- Gwyneth is partial to a smoky eye on the red carpet.

Here are our top three picks to get her look:


All day Flawless Foundation Dhs68 Max Factor | Colour Effect Mono Eye Shadow in Mysterious Block Dhs35 Max Factor | False Lash Effect Mascara in Black Dhs60 Max Factor

We can’t wait to see the latest campaign on billboards all about town, go Gwynnie!