People First

Fashion and beauty brands from all over the world have come together to support the efforts of health workers on the front lines of the COVID-19 pandemic.

To boost morale and show medical staff extra love, beauty company Shiseido has come together with Emirates Red Crescent on a new initiatives which falls in line with one of its core values, ‘PEOPLE FIRST’.

The partnership will see Shiseido distribute skincare kits, including essential skincare products.

“We understand that it is a tough time for our heroes as they are working around the clock to save lives and safeguard the community,” said Mohamad Al Khalil, Managing Director of Shiseido Group Middle East.

“Working in such an environment leaves the healthcare team with limited time for self-care, and thus having limited access to essential self-care products.”


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On a group level, Shiseido EMEA (Europe, Middle East and Africa) will donate 1 million euros to the Red Cross (the donation is split between France, Italy, Spain, Germany and UK).

In addition, starting this week Shiseido factories in France will produce hydroalcoholic gel to relieve shortages in hospitals and retirement homes.

The group will also provide assistance with children’s school assignments for employees working from home by giving them back three hours to dedicate to supporting their kids with homework.

“PEOPLE FIRST is a core value of our DNA as a company of Japanese origin and is the very essence of Shiseido. In these unprecedented times, this philosophy is even more relevant,” says Masahiko Uotani, President & Group CEO of Shiseido Co Ltd.

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