‘You’re the one that I want’ is the new slogan for a modern Chanel N ̊5 muse – supermodel Gisele Bundchen, to be precise. The Brazilian fashion force takes over from Brad Pitt and Marilyn Monroe as the face of the iconic art deco perfume in a short film written and directed by cinema icon Baz Luhrmann.
Victoria’s Secret model Gisele Bundchen represents all things Chanel in the uber-glam video shot by Baz Luhrmann of Moulin Rouge and The Great Gatsby fame.
In the short film, famed director Luhrmann picks up where he left off 10 years ago when he directed the iconic Chanel and Nicole Kidman adverts, depicting of a woman who decided to break free from it all and then return to reality, renouncing her desire. Today, through Luhrmann’s eyes, we see the N°5 woman deciding to listen to her heart. She is a modern muse who is self-assured and free to make her own choices. The film tells the story of a woman who struggles to find space for everything — herself, family, career, and love, whilst surfing, modelling and, of course, dancing, (this is still a Baz production after all).
“The Chanel woman can be with herself on a beach, can be with her child, can have an aspirational and fulfilling work life, and at the same time she can have a true relationship; she can have romance,” says Luhrmann. “And in the end, the Chanel woman chooses love.”
The music choice is as unique as the story. Luhrmann, known for his striking soundtracks, chose up-and-coming musician Lo-Fang to cover the classic finale song from the movie Grease. The American’s moody, romantic voice sings the lyrics to You’re the One That I Want as Gisele frolics in the water with her surfboard, conducts a photoshoot wearing the Chanel Cruise Dubai collection and finally meets her man at a theatre and declares her love.
Chanel N ̊5, the world’s most famous fragrance, was created in 1921 when Coco Chanel asked the great perfumer, Ernest Beaux, to create a fragrance that reflected her vision of modern femininity. N ̊5 was her lucky number and it was the fifth submission presented to Mademoiselle Chanel, thus a legend was born with the name Chanel N ̊5.