Insta-essentials

Have you noticed that certain influencers turn their bath time rituals into a full scale production?

From luxury candles to carefully placed bubbles, these curated moments of privacy and escape have turned an array of content creators into ‘bathfluencers’ — yes this is actually a widely used term.

You might think this is a momentary trend, but off the back of it there has been an increased interest in bath salts, soaks, drops, oils elixirs and even teas. There are also at-home products you can use such as coconut milk and herbs.

So why are we obsessed with bath posts? Well, it’s likely due to our interest in other people’s beauty routines. Many are seeking out new products or ways to improve wellbeing. A soak in a bathtub is also extremely relaxing and allows you to switch off, especially during this turbulent times.

Are you ready to create your ultimate bath time experience? Here’s a handful of tips to follow.

Candles, and plenty of them

 

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Bubbles, but make it fashion

 

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Add flowers

 

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Inject some colour

 

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Invest in a bath tray

 

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Don’t forget the snacks and a good book

 

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Images: Instagram