Hold onto your little ones as our mummy excitement builds up on the announcement that Mattel Play! Town the newest fun-filled Eduplay attraction in Dubai is now open!

Weekends with the kids and whole family are looking brighter and more fun.

Meraas, a Dubai-based holding company, has now opened Mattel Play! Town, a 5,000 sqm interactive themed eduplay attraction where children between the ages of two and 10 can meet and interact with some of the most popular and well-loved children’s characters.

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The eduplay (educational play, in case your were wondering) destination features a theme around five of the most popular children’s characters. From Barney, Thomas and Friends, Bob the Builder, Angelina Ballerina and Fireman Sam, the attraction aims to stimulate a child’s imagination and creativity.

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Mattel Play! Town was designed to cater specifically to the region’s pre-teen market, which according to a research by the Dubai Statistics Centre, has more than doubled over the last decade – outpacing the growth of the rest of the population by 66 per cent. At Mattel Play! Town, young visitors can delve into a world where some of their favourite characters come to life and create memories that last a lifetime.


Here’s what’s in store for young visitors at Mattel Play! Town

  1. Barney’s cosy house will host a sing and dance activity combined with tricks and crafts.
  2. There is a Knapford station that features a multi-level soft play adventure with Thomas and friends. It will also showcase a special show at the Station Centre.
  3. The young guests can join Team Bob to construct and play with life-size vehicles Scoop, Muzzy, Dizzy and Tiny.
  4. Browse through Angelina Ballerina’s closet to dress up and participate in her dance studio.
  5. The little adventurers can also help Fireman Sam carry out rescue services while learning important safety lessons.
  6. On-site cafes serving wholesome and nutritious meals and snacks will also be available to teach children healthy eating habits.

Mattel Play Town, Meraas



Mattel Play! Town is located at CITY WALK and is now open.

For more information, visit www.playtowndubai.com