Emirati singer Balqees Fathi has joined the prestigious circle of Friends of Maison Messika, solidifying her status as a global icon.
In a new campaign directed by Valérie Messika, the founder and artistic director of the renowned jewellery house, Balqees showcases her undeniable grace and power. The vibrant and inspiring setting perfectly complements the iconic Lucky Move Color collection, creating a visual spectacle that captures the essence of both the singer and the jewellery.
Since her debut release in 2013, Balqees has been revolutionizing Arabic music with her modern and authentic approach. Known for her independence and unwavering commitment to empowering women, she embodies the spirit of the Lucky Move Color collection. Her passion, confidence and unwavering determination resonate deeply with the values that Messika represents.
Valérie Messika herself expressed admiration for Fathi’s natural confidence and radiant energy. “Balqees has the natural confidence of someone who knows where she’s going,” Messika said. “She’s radiant and determined.” This sentiment perfectly encapsulates Fathi’s magnetic personality and her ability to inspire others.
The new campaign brilliantly combines singer’s personal attributes with Messika’s signature style. Through the lens of photographer Ben Fourmi, the Lucky Move Color necklace is transformed into a true object of expression. The intense blue of turquoise, a symbol of travel and freedom, perfectly reflects Balqees’ adventurous spirit.
“My turquoise Lucky Move necklace is like a talisman,” the singer explained. “It’s a precious guide, a symbol of freedom and luck. The intense blue represents the color and joy I feel in everyday life.” The necklace becomes more than just a piece of jewellery; it is a personal talisman that empowers and inspires Balqees.
The collaboration between the Arab singer and Maison Messika is a testament to the power of creativity and the enduring appeal of iconic jewellery. Her radiant presence and the timeless elegance of the Lucky Move Color collection create a harmonious blend that is both visually stunning and emotionally resonant.
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Images: Supplied
