Always known for pushing the boundaries in fashion, Balenciaga has got the internet talking once again.
This time it’s over the luxury brand’s latest footwear drop known as the ‘Paris Sneaker’, which showcases a “pre-worn look” in its designs.
The campaign images dropped earlier this week and showcased the new sneaker designs as “extremely worn, marked up and dirtied” and they have, naturally, got the internet talking.
The campaign was shot by photographer Leopold Duchemin and is meant to depict that the “Paris Sneakers are meant to be worn for a lifetime”.
The images have made the rounds online, with many expressing their outrage at the price tag of $1,850 (Dhs6,800) for the “extra destroyed” sneakers. These specific designs will be limited-edition with only 100 pairs available worldwide.
However, the images that have been circulating don’t exactly tell the full story. They have been exaggerated for the purpose of the campaign.
The limited-edition drop of the Paris Sneakers, available for both men and women, are slightly dirtied and distressed, but not as exaggerated as in the campaign photographs, as seen below.
Regardless, it’s divided opinions on social media, with many questioning who would ever buy destroyed sneakers for such a high price tag.
If you bought the $1,850 Balenciaga sneaker that looks like it was run over by a lawnmower please seek help but also please reach out to me because I would like to understand where your mind was at in that moment.
— brendandunne (@brendandunne) May 10, 2022
Balenciaga is releasing a new pair of shoes, and I have to assume they are just trolling people at this point. pic.twitter.com/IsJaBxCvy6
— Joe Pompliano (@JoePompliano) May 9, 2022
Alright, this is the worst sneaker I’ve seen today… Balenciaga has to be trollin pic.twitter.com/nmMTDePmB6
— Seth Fowler (@RealSethFowler) May 9, 2022
The memes also came in their masses.
— Cosas de mamadores (@EsDeMamador) May 11, 2022
The new Balenciaga sneakers: pic.twitter.com/AvHqJPZjc3
— Saint Hoax (@SaintHoax) May 10, 2022
Balenciaga Airlines ✈️ pic.twitter.com/Y7Fr32k8Pk
— Aeroporto da Depressão (@AeroportoD) May 10, 2022
So, what are your thoughts? Is this a trend you would invest in?
The full collection of the Paris Sneakers are available to purchase worldwide on balenciaga.com and will be available in stores in the Middle East on May 16.
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