Miranda Hilton

CEO, Family Souk Ventures

Miranda-Hilton

Bold move: A trained lawyer, Miranda’s big break came in 2011 when she spotted a gap in the Middle Eastern retail market for a trusted parenting brand, and babysouk.com was born. After partnering with Bubsboutique.com in 2014, Family Souk Ventures is now one of the region’s leading distribution businesses exclusively representing award-winning parenting brands across the GCC region.

Work ethic: Miranda has over 15 years’ experience in managing, owning and operating a business, but Family Souk has been her biggest passion project to date. “We have got to where we are because we genuinely believe in our goal and mission – we are all parents who have found the world of parenting products to be overwhelming and we don’t have the time or the information to often wade through all the options. We only promote premium products and brands and we try and test every one of our products,” she says.

Future goals: Though the business was born in the UAE, Miranda has ambitions to take it global. “Parenting is one of the most uniting aspects across all cultures, practices and religions and with so much choice now in the market about ‘how to parent in the best way’, it can seem very overwhelming especially for first time parents. We would like the brands we represent and our online platform to be the trusted leader in each market it operates in, offering the very best of the best across all spectrums (product and service) to make parenting, if we can, just that little bit easier and lighter.”

Be inspired: “Trying to be your best self is what we should be aiming for – retaining and understanding your sense of self, that’s what’s going to help you get the most out of life.”

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