After six years in marketing and PR she took a leap of faith, and it worked.

CV: When Dina opened the doors to yApparel in Jumeirah in 2014, it became the first fitness and lifestyle apparel boutique of its kind in the Middle East. It has already grown to incorporate new brands, extra staff and a fully operational online store that ships around the globe.

Where it began: “After almost six years in marketing and PR in the corporate world, I decided it was time to take the leap of faith into the world of entrepreneurship. Yoga has been my passion since I was 15 – when I returned from the US to the UAE in 2010 I noticed that the fashion/retail element was missing in a growing fitness industry, so I decided to take the opportunity to fill the gap.”

Proud moment: “I’ve just completed my yoga teacher training – an immense and intensive experience which has allowed me to better understand and be closer to many of my customers, as well as giving me and yApparel a new channel where we can touch people’s lives.”

Photographed by: Farooq Salik  | Assisted by: Kristina Nabieva