Originally from Saudi Arabia, London-based Lamia Asudari launched her label in 2007. This season marks her second collection at Fashion Forward.

Asudari’s flair for intricate and feminine hand-crafted prints, which she contrasts with bold silhouettes mark her out as a distinctive designer on the Middle East fashion scene. However, her daring use of colour and form has also earned the label global recognition. Recently credited in Vogue Italia, Asudari is one of this season’s most promising London fashion labels.