Saudi fashion designer Arwa Al Banawi has unveiled her latest collaboration with Adidas.

With this renowned Saudi designer constantly imbibing her traditional tailoring techniques to producing her pieces, Al Banawi has been known for empowering women and communicating the Arab culture through her brand.

As this sportswear giant continues to collaborate with some of the biggest names in the industry from Kanye to Pharell, Al Banawi is amongst the latest to communicate the Arab culture through this exclusive collaboration which will be available at the Level Shoes store in The Dubai Mall.

Featuring content creator and model Lana Albeik as part of the campaign shot in Al Ula, the collaboration pays homage to the designer’s Gulf roots.

With the Forum Lo trainers being featured in pastel desert hues, street-style elements such as the red and white heel cap is showcased with a checkered pattern executed through Arabian fabrics.

Displaying the same aesthetic that her brand encompasses, the redesigned show will be unveiled in a special activation in the ancient Nabatean city of Al Ula, as her muses post with the goats or lounge on the sofa, against the rugged backdrop.

By combining both Eastern and Western influencers from the region, Al Banawi is constantly innovating with an eclectic mix of contrasts as she bridges the gaps between high-end fashion and streetwear, as she continues to make strides in the industry since launching her namesake label in 2015.

This exclusive collaboration launches globally on May 28, 2021 with early access from May 25, 2021 and stay tuned on

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Feature image: Instagram @arwaalbanawi