Why should jewellery design follow any conventional handbook?

Foregoing the traditional concept of jewellery, Tiffany & Co. fosters a new collection, Tiffany Lock, created for everyone through an innovative journey.

Taking centre stage in the jewellery house’s latest campaign is Dutch Moroccan Egyptian model Imaan Hammam, who champions the collection’s spirit of togetherness.

Digging deep into the jewellery house’s archives from where it all began in the 1950s, the padlock lies at the helm of the pieces. This collection of unisex bracelets creates a bold visual impact with its functional lock design that takes inspiration from the brand’s initial motifs.


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After locks began adopting a purpose through key rings, money clips, brooches, and more, their ever-evolving functionality needed to be championed through this latest design.

Whether glistening yellow or rose gold, the pieces come in these neutral colourways for both men and women to choose from. The pieces also take a minimal approach with diamonds or metal-only styles.

Starting from $6,800 (Dhs24,976), the collection will debut in September 2022 and retail across all Tiffany & Co. stores and online.

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Images: Supplied