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While spectacular beauty brands are cultivated across the globe, sometimes the best things are created close to home. Discover the brands that are doing something different right here in Dubai.
Beauty is one of the most transformative and diverse platforms, hence why there’s so many people – experts and enthusiast alike – that want to be a part of the space. While the beauty community no doubt reaches to most corners of the globe, there’s no denying the Middle East has become the hub for innovative products and advanced formulations that respect Arab culture and tradition. Local brands are cropping up faster than we have time to get through our mascara, and more of them are focusing on at- home remedies as well as creating their own niche. We take a closer look at regional brands that are rmly on Emirates Woman’s radar.

IXORA

There is organic skincare, and then there is COSMOS certified organic skincare. The latter takes the meaning of organic to a whole new level – it means that the brand has met the highest global organic standards Made in Turkey and masterminded by Egyptian pharmacist Dr. Nader Sheasha, the brand is rooted in nature and crafted by science to deliver revolutionary organic beauty. With years of scientific and practical experience in herbal medicine and the natural cosmeceutical beauty industry, Dr. Sheasha has used the latest natural biotechnology to create products that celebrate the best of nature and provide visible results. Focusing on ingredients with the highest quality and maximum concentration of organic botanical extracts, all IXORA products are created using cruelty-free methods, and they are also free from any harmful or controversial ingredients. Born and bred in Dubai, it was only fitting that the first IXORA store launched in Dubai Festival City Mall, but if you prefer to shop online the brand recently launched its official website.

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Fit Face

Isidora Peric, founder of Dubai-based concept Fit Face, discovered face yoga in 2014 after struggling with mental health and suffering from a potentially fatal infection of facial bones. She developed a method which is a combination of face exercises to build and strengthen the muscles as well as face massage for increasing circulation and lifting the skin. As the business grew, she released her own range of tools including Puff Busters that help in de-puffing and tightening the skin around the eyes, Glow Roller that gently helps products penetrate the skin deeper and a selection of face rollers.

Shirley Conlon Organics

Whether your swapping or adding another step, you have to feel confident that the products you’re using are actually beneficial. Dubai-based brand Shirley Conlon Organics focuses on chemical and cruelty-free ingredients that are highly effective and feel like a treat for your skin. The formulas are a combination of certified organic botanicals from around the world and clinically proven natural active ingredients, that together deliver long lasting benefits. Not only that, they are specically designed with a hot climate in mind.

Barkha Beauty

Founded by Barkha Shewakramani in 2019, the brand has quickly established a loyal following, including A-listers like Hailey Bieber, who have fallen in love with its introductory line of Matte Liquid Lipsticks. Barkha searched high and low to find the perfect nude matte lipstick with a luxurious moisturising finish, but when her search reached a dead end, she decided to take action and establish her own label. Developed in Europe, the Matte Liquid Lipstick range is cruelty and paraben free and comes in eight shades that compliment every skin tone, ranging from nude to power red. Not only does Barkha ensure that all the products are responsibly made, a percentage of profits are donated to charities close to her heart, including support for victims of acid attacks.

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By Noussou

Dubai-based skincare brand By Nous creates vegan and cruelty-free products for a healthier complexion. Iraqi-Canadian sisters, Sarah and Nora, launched their brand after struggling to find products that could help tackle adult acne. They tried almost every product on the market, including medical-grade skincare, but none of it suited their needs. After years of trial and error, while working with industry experts, the duo created a range of all- natural, vegan and chemical-free solutions. Having experienced loss of confidence due to problem skin, Sara and Nora wanted to share their knowledge and help other women who are struggling, and it didn’t stop there. Following initial launch, By Noussou line of products increased to include Age De- fyers and the Daily Glow bundle.

Arcadia

Since 2015 Amna Al Habtoor has created a niche for herself in the busy world of perfumery, focusing on unisex scents that use the most luxurious ingredients, while also being en- vironmentally conscious and cruelty free. Adding to her array of fabulous fragrances is the latest launch called ‘Bounded’. The new warming scent was created to celebrate the opening of the brand’s flagship store on Al Wasl Road where you can find other firm favourites such as top seller No.9 Vanilla Pod, and the highly sought after Edition 2 collection, the Dark Series. The minimal cool packaging was recently reworked to make it more sustainable. “Complementing the cruelty, paraben and chemical free fragrances, we have also introduced new sustainable packaging which consists of pouches made from recycled materials in the UAE,” she says.

KJ Serums

KJ Serums has established itself as the UAE’s only destination for fresh made to order skin and hair care products. Kathryn Jones launched the brand in 2017 with an aim to provide skincare that would be more effective than the leading products. The brand’s triology serums are made to order every month using effective blend of ingredientsm and the vitamin C, E+Ferulic acid serums are made using L-ascorbic acid. This is the most potent form of Vitamin C and the most effective at penetrating the skin, providing a host of anti-ageing and protective benefits. Kathryn previously worked in the UK’s biopharmaceutical sector, making life saving medicines. Using her background in science and medicine, she turned to her passion for skincare. As well as the serums, she also hand-blends longer shelf life products that compliment the fresh serums, so you can enjoy 360 benefits at home.

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