With our fast-paced lives, misplacing essentials has become a constant issue. Now with Apple’s latest AirTag device, owners can track their missing items simply with Find My App.

From missing keys, wallets, gym bags, air pods to even your pets, you can track down your possession by simply finding It on your radar on the Find My app.

AirTag Apple

Fashion meets innovation with Apple’s latest partnership with Hermès on creating this meticulous system, as handmade leather pieces are created by the French Maison with the iconic Clou de Selle signature presentation form and function at its finest, making it ideal as a luggage tag for Dhs1,799, a bag charm for Dhs1,199 or even a keyring for Dhs1,399.

While an average misplacing around an average of nine items a day according to experts, your iPhone can lead you straight to your AirTag if it’s located nearby with the precision finding technology, pointing you towards its direction, thanks to the ultra-wideband technology.


As systems continue to evolve, this new age technology sends out a Bluetooth signal which is detected in the Find My Network arena, sending the location of the AirTag to the iCloud system, allowing you to see it on a map on Find My app, while also activating a lost mode when an item is left behind.

With the entire process being anonymous and encrypted to protect your privacy, you need not worry about invasion of data amid finding your long-lost items without your location data and history never being stored on the AirTag itself.

Apple’s latest accessory, the AirTag is now available in the UAE at a starting price of Dhs129 for one and Dhs439 for a pack of four with a personal engraving feature. For more information visit apple.com/ae

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Feature image: Instagram @matildadjerf and images: Apple