Maison Francis Kurkdjian has unveiled APOM, a fragrance that reimagines two beloved scents from its past. The new creation, crafted by the renowned perfumer Francis Kurkdjian, merges the feminine and masculine versions of APOM into a single, gender-neutral fragrance. Kurkdjian’s vision is for APOM to be a personal expression, a part of oneself left to others.
The Creative Process
Kurkdjian’s approach to APOM reflects his commitment to authenticity and transparency. He has revisited his own creative process, drawing inspiration from the technique of pentimento, where artists alter existing works. By combining the best elements of the original feminine and masculine APOM fragrances, he has created a scent that is both familiar and innovative.
A Modern Fragrance with Timeless Appeal
APOM is an amber, flowery, fougère fragrance with a distinctive signature. It draws inspiration from the classic perfumery traditions while maintaining a contemporary sensibility. The scent’s luminous top notes, floral heart, and warm base create a harmonious and inviting experience.
Beyond the Bottle
Kurkdjian’s vision for APOM extends beyond the fragrance itself. He collaborated with filmmaker Cyril Teste to create a five-minute film that captures the essence of the scent and the creative process behind it. This departure from traditional social media marketing highlights Kurkdjian’s desire to offer a more immersive and meaningful experience.
A Personal Expression
APOM is more than just a fragrance; it’s a personal expression. It invites wearers to embrace their individuality and share a piece of themselves with the world. With its unique blend of tradition and modernity, APOM is poised to become a timeless classic in the world of perfumery.
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