It seems 2015 is going to be very exciting with many labels appointing new creative directors. First it was Alessandro Michele for Gucci and now Versace is proud to announce that Anthony Vaccarello is the new creative director of Versus Versace.
The permanent appointment of Anthony Vaccarello follows his highly successful capsule collection for Versus Versace, which debuted in September at New York Fashion Week. A brand representative said: “Vaccarello has been an immediate and harmonious fit with the brand, and his new position is a fluid and natural development of his working relationship with Donatella Versace.”
“I’ve followed Anthony’s work from his very first collection, as soon as I met him I realised immediately he was the one, he gets it, his talent screams Versus Versace. I love his fresh energy and innovation and I love being surrounded by a talent which brings newness to Versace.” said Donatella Versace.
Anthony Vaccarello, who also have his own eponymous label, will be responsible for all Versus Versace collections, for both menswear and womenswear and will make his debut with the autumn/winter 2015 season. Anthony will work under the supervision of Donatella Versace, Artistic Director of Versace.
His appointment is the latest step in the evolution of Versus Versace, initially founded in 1989 as the rebellious heart of Versace. Since 2013 the label has followed a digital groundbreaking strategy: see now, buy now, wear now concept, with each collection immediately available to purchase online.
“I am thrilled and honoured to become creative director of Versus Versace,” said the new and excited creative director. “Donatella Versace is such an inspiration to me, and together we have many exciting plans for the future of Versus Versace.”