It’s no secret the world of social media is a lucrative place.With careers as influencers and content creators skyrocketing, there’s a lot of money to be made.

However, you may have overlooked just how much money can be made for those who have the world’s most-followed accounts – and yes, they are all A-list celebrities.

In recent data released by, Instagram’s highest earners were revealed for 2021. As you’d expect the Kardashian-Jenners have a healthy representation in the top 10, but they do not top the list.

The top spot on Instagram’s Rich List for 2021 actually goes to Cristiano Ronaldo, who pushed Dwayne ‘The Rock’ Johnson into second place from his topping of the leader board last year.

Ariana Grande then takes third place followed by makeup mogul Kylie Jenner.


See the full top 10 below.

Cristiano Ronaldo


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A post shared by Cristiano Ronaldo (@cristiano)

As the most followed person on Instagram with nearly 296 million followers, the world-renowned football player’s estimated cost per post on Instagram is $1.6 million.

Dwayne ‘The Rock’ Johnson


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A post shared by therock (@therock)

With 242 million followers under his belt, the cost for a post on the actor’s Instagram is $1.52 million.

Ariana Grande


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A post shared by Ariana Grande (@arianagrande)

This Grammy Award-winning singer has 240 million followers. It’s estimated she can charge up to $1.5 million per post on Instagram.

Kylie Jenner

Kylie Jenner Jacquie Aiche
Makeup mogul Kylie Jenner has grown her cosmetics brand solely on the use of social media and has never used typical marketing strategies. Whilst she, of course, uses her Instagram with over 237 million followers to promote her own brand, she also works with other brands and a post on her account costs an estimated $1.49 million.

Selena Gomez

Selena Gomez Huda Beauty

The actor and singer boasts over 233 million Instagram followers on the platform and posts with her cost an estimated $1.46 million.

Kim Kardashian

Kim Kardashian SKIMS

Just like her younger sister, Kim Kardashian is regularly promoting her own brands, KKW Beauty and Skims, on her Instagram. But she does also work with other brands, with posts on her Instagram reportedly costing upwards of $1.41 million.

Lionel Messi


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A post shared by Leo Messi (@leomessi)

This world-renowned footballer has 216 million followers with a post costing an estimated $1.16 million.



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A post shared by Beyoncé (@beyonce)

With over 182 million followers, Queen B’s Instagram posts are worth an estimated $1.14 million.

Justin Bieber


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A post shared by Justin Bieber (@justinbieber)

Whilst he doesn’t tend to do a lot of brand deals on Instagram, a post on the Grammy Award-winning singer’s Instagram platform is worth an estimated $1.11 million.

Kendall Jenner

Kendall Jenner
Rounding off the top 10 for Instagram’s Rich List is Kendall Jenner. Having worked with the world’s most highly coveted brands including Versace, Givenchy, Calvin Klein, Balmain and more, a post with the supermodel is reportedly worth $1.05 million.

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Images: Instagram