December’s – ‘The Party Issue’ – Download Now
The Gift Guide – Download Now
Maison d’AngelAnn creates party pieces that will leave an impact. Founder Anna Chybisova has carved a niche for the brand by creating show-stopping pieces for party season.
What do the first 30 minutes of your day look like?
I always spend the first 30 minutes of my morning over a cup of coffee reading the news and discussing the previous day’s news regarding the brand. My favourite part is to see the progress the design studio has achieved and my heart always skips a beat while waiting for photos of new samples, it’s such an exciting process.
Embellishment is key to the brand’s DNA, was that the vision from the outset?
We embellish our pieces with beautiful Swarovski crystals. Since childhood, I have imagined women to be magical princesses in sparkling dresses, seeking my inspiration in classic ballet such as Swan Lake and Carmen, where Prima ballerinas are always dressed in incredible pieces. Just a slight gleam gives a feeling of a magical dress or costume; even a skirt with crystals always draws admiring gazes towards its owner.
What’s some of the most important business advice that you have ever received?
To always do as much as good as possible, 100% professionally, so you’re satisfied with the result yourself!
How do you suggest dressing for party season?
As we use genuine Swarowski crystals by printing them on fabrics to ensure it stays smooth to the touch, I would advise investing in simple cuts and classic silhouettes.
View this post on Instagram
You make the perfect ambassador for your brand. How important is that role?
Thank you. I think it’s vital for the founder to also act as an Ambassador of the brand. I’m an absolute perfectionist! If I wear a dress, it should fit perfectly, and this is a guarantee for our clients that when they dress up in our brand they will look incredible.
How do you approach client engagement and how helpful has social media been?
This is a very difficult question, because our customers are our stars, and when a woman finds something unique in any brand, she always returns. Our clients inspire us, from private clients to celebrities such as Lady Gaga, Beyoncé and Rhianna all of whom have worn our creations. A good product doesn’t always need additional advertising.
What Instagram accounts do you follow for inspiration?
Mario Testino is a huge source of inspiration for me.
What advice would you give to your younger self starting out?
To shine every day.
View this post on Instagram
Which are the key pieces from the collection this season?
Coats with crystals are perfect for all business meetings in London or Paris, cashmere sweaters and dresses are ideal for Moscow and skiing resorts. And of course, on New Year’s Eve, we hope to see the most beautiful women around the world in our show-stopping dresses!
This issue is ‘The Party Issue’ – how will you be celebrating this year?
I’ll be celebrating in Dubai, because it’s one of my favourite places to celebrate the New Year, and then I hope for Christmas we’ll be dancing till the morning in a close circle of friends in sparkling mini dresses in the Maldives!
December’s – ‘The Party Issue’ – Download Now
The Gift Guide – Download Now
– For more on luxury lifestyle, news, fashion and beauty follow Emirates Woman on Facebook and Instagram
Images: Supplied
