Shine and inspire.
Ahead of International Woman’s Day, we take a closer look at an Egyptian jewellery designer Azza Fahmy, and founder of namesake brand, who broke into a male-dominant industry.
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Fahmy established her label 50 years ago and served as a trailblazer for other Egyptian women with an entrepreneurial spirit, who also wanted to set up their own businesses.
“So I tied my hair back, put on my overalls and spent my days in a workshop full of men learning the tricks of jewellery making,” she says in a statement.
Her trademark combines cultural inscriptions and intricate craftsmanship resulting in well-researched pieces that pay tribute Egyptian history. The brand has two designers – Fahmy and Amina Ghali. They travel round the globe, immersing themselves in different cultures to then translate them into wearable art.
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Each piece of jewellery revolves around a central inspirational motif or a poem that carries a personal message to its wearer, making the calligraphy one of our unique signatures, in addition to pioneering in combining silver and gold. One of the techniques that looks particularly striking is Filigree. Resembling lace in appearance, this approach transforms a jewellery piece into an ornate work of art that looks truly unique.
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In recent years, Azza Fahmy have opened a store in London and launched the first of its kind educational design studio located in Cairo, supporting different communities preserving their craftsmanship.
Our top picks are the The Eternity Band inscribed with the word ‘Happiness’ and Body Paint Earrings inspired by body art used in south western Ethiopia.
Images: Instagram
