A game changer
Premium, plant-based nutritional supplements make up the DNA of WelleCo.
Co-founded by Elle Macpherson and her nutritional doctor Dr Simone Laubscher Ph.D., this is the super brand designed to enrich your health and wellbeing, generating beauty from the inside out.
The Wellness
WelleCo inspires, educates and encourages their global community to take responsibility for their own wellness, through a simple daily regime that includes premium plant-based products and information to support their own wellness journey. Following the philosophy that the body can heal itself and thrive given the right environment, WelleCo continues to create wellness practices using premium plant-derived products that deliver complex benefits through a simple daily routine.
The Ethics
Formulated with integrity using carefully curated ingredients that work in harmony to support you on your wellness journey. WelleCo handpick farm gates all over the world to ensure our ingredients are ethically sourced and sustainably harvested from their native origin to preserve the planet’s agricultural ecosystem whilst ensuring the nutrient profile is preserved and pesticide-free.
The Inspiration
“Wellness, nutrition, and fitness have always been a part of my life, however as I turned 50, I was feeling tired and run down, sleeping sporadically, experiencing brain fog, my skin was dry, dull and uneven, and generally not feeling or looking well. The practices I had been adhering to over the last 30 years no longer worked for me.
“Frustrated, ready for change and realising I could no longer rely solely on genetics, I started seeing nutritionist Dr. Simone Laubscher PhD, who helped me recognise my body was inflamed, suffering oxidative stress and malnourished, but if given the right environment it could heal itself. She formulated a custom-mixed super greens powdered formula that became the foundation for our Super Elixir Greens. Containing botanical herbs, antioxidants, vitamins, minerals and probiotics, when taken daily with water, the Super Elixir helps support gut health, immune system function, glowing skin, and enhanced vitality.
“It’s a simple routine, with complex benefits – just two teaspoons in water every day, perfect for busy lives. I see it as the evolution of the multivitamin.
“After implementing some simple lifestyle changes and including the Super Elixir Greens in my daily routine, I experienced significant health changes including improved digestion, weight loss, tighter dewier skin and a lighter, cleaner and leaner body. I feel more emotionally balanced, don’t get sick as often because my immune system is supported, and because I am finally sleeping properly, wake up feeling rested and energized. I wanted to share this solution with other people and so WelleCo was born in 2014.” Elle Macpherson
How did you decide what products to launch with? How has that evolved?
WelleCo’s hero product, The Super Elixir daily greens, was the initial inspiration for the company. Since then, WelleCo have expanded their product offerings to include their Nourishing Protein, Super Boosters that provide targeted support for specific needs including immune, gut health, libido support, skin, hair and body products made with Australian Bush Flowers, and the Sleep Welle Calming Tea with valerian root to improve sleep quality.
The Super Elixir™ is WelleCo’s hero product?
The Super Elixir was one of the first products to pioneer the luxury ingestible beauty phenomenon. This daily health supplement is formulated using a combination of 40+ naturally derived ingredients including wholefoods, herbal extracts, Chinese herbs, vitamins, minerals, prebiotics and probiotics. Designed as a cellular and functional support for the body it helps support overall gut health, provides immune support, enhances energy, and helps support the appearance of healthy skin, and stronger hair and nails.
What’s next for WelleCo?
This year we launched our 14-day Super Boosters, which are available in on-the-go sachets in various targeted formulas to support skin, hair and nails, bone strength and joint health, liver health, gut health, the immune system, and libido/hormone support for both men and women. Our aim is to adapt and evolve in the rapidly growing wellness category and continue to empower people to positively influence their own health. We will continue to develop science backed, sustainably sourced, profoundly efficient, clean nutritional products to support everyone’s wellness journey.
What effect has social media played in the launch of WelleCo and its growth as a brand?
Instagram has played a huge role in the success of WelleCo and it has given us a cult-like following that we never could have predicted. Our community are able to share their experience and the benefits they’ve seen from using our products which has been so instrumental to the success of the brand. The positive feedback that we’re constantly receiving about how our products have improved their sense of vitality, wellbeing, quality of sleep, digestion and skin health – it makes us proud.
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Elle’s daily supplement routine
“Through my own personal wellness journey, I have learnt that supplements and clean formulas are vital to my overall wellbeing, often replacing the nutrients our food is not receiving from the soil due to modern farming which has often depleted the earth of vital nutrients. I really believe beauty comes from within and the body has an incredible capacity to heal itself if given the right environment. I invest in looking after myself from the inside out and that is the principle behind WelleCo. I follow a wellness and supplementation routine every day:
1. Step one is The Super Elixir™ – an all-in-one daily multivitamin that I mix 2 teaspoons with water and its done – it’s so quick and easy. It contains a combination of natural ingredients which optimize the function of the 11 systems of the body.
2. Step two is our Nourishing Protein – a clean and complete powdered plant protein (vegan) designed by nutritional doctors for nourishing and maintaining a lean and strong body. It is the perfect mid-morning or nourishing afternoon snack. I am obsessed with the chocolate; it tastes naughty without any of the bad stuff.
3. My third step is our Sleep Welle Calming Tea. This tea has now become my nightly ritual. It is blended with natural herbs including Valerian, Hops and Skullcap to calm the mind and help the body rest, rejuvenate and recover.
4. In addition to this, I use our range of Super Boosters that are designed to ‘boost’ The Super Elixir™ and Nourishing Protein for targeted support, be it bone strength, collagen, immune support or liver health.
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