‘Let’s face it all together’
In a bid to fight coronavirus with fashion, Amal Clooney’s sister’s brand has launched a series of face masks.
Dubbed ‘Le Masque’, Tala Alamuddin announced the new launch to her fashion brand TALA on Instagram.
“Let’s face it all together,” she captioned a photo of herself wearing a leopard print mask. “In our unpredictable world, where battling the elements is on everyday concern, we’ve got you covered with Le Masque, the specifically designed face mask that offers comfort with flair.”
All the proceeds from the new release will be donated to the Singapore Red Cross, which is where Tala is based, in order to support those who are directly affected by coronavirus.
Speaking further about the launch with Hello! magazine, the 47-year-old said part of the brand’s “mission is to make a difference wherever we can”.
Amidst the global coronavirus pandemic, Tala created the masks in order to aid in some way during “these unprecedented, scary times”.
View this post on Instagram
Let’s face it all together. In our unpredictable world, where battling the elements is on everyday concern, we’ve got you covered with Le Masque, the specifically designed face mask that offers comfort with flair. Le Masque proceeds will be donated to @sgredcross, in support of those directly affected by the Coronavirus. https://totallytala.com/collections/le-masque #TALA #totallyTALA #riserockrepeat
Having been an expat in Asia for over 20 years, she’s aware how masks are “a staple in Asian households, and used regularly for colds, pollution and cosmetic recovery”.
However, she stressed the masks are not medically certified, but can be “considered” as a barrier for sneezing and colds with a “flair”.
The masks are retailing for around Dhs120 ($33 USD) and come in an array of patterns.
At present in Singapore there are around 130 active cases of coronavirus, meanwhile in the UAE there are approximately 72 active cases.
Precautionary shutdowns take place in the UAE
In order to combat the spreading of COVID-19 various measures have been taken by UAE leaders.
There have been many precautionary shutdowns that have taken place in the UAE for the next two to four weeks.
On Monday, the National Crisis and Emergency Management Authority and General Authority for Islamic Affairs and Endowments stated all prayers at mosques, churches and temples will temporarily be cancelled for the next four weeks in a bid to contain the spreading of coronavirus, and to safeguard public health of UAE citizens and residents.
Additionally as of yesterday, all Dubai pubs, bars and lounges are to close until the end of March. In a statement from the Department of Tourism and Commerce Marketing, all bars, pubs and lounges have been instructed to close effective immediately for the next two weeks.
These announcements came after all events were suspended in Dubai from Sunday 15 March until the end of the month.
Also per the direction for the Department of Tourism and Commerce Marketing, all entertainment destinations, hospitality establishments and wedding halls to “suspend” operations from 15 March until the end of the month.
All gyms, spas and parks have also closed for the next two weeks.
Similar closures have also taken place in Saudi Arabia, Lebanon and Kuwait.
More information on coronavirus:
- Tips on how to prevent the spread of coronavirus