Alwaleed Philanthropies, founded by His Royal Highness Prince Al-Waleed bin Talal, has launched a new homegrown brand in support of Saudi female artisans.

The project entitled Mizwada is also being spearheaded by Alwaleed Philanthropies’ Secretary-General, Her Royal Highness Princess Lamia bint Majed Al Saud.

While being known for her role as a philanthropist in society, Princess Lamia has previously shared her desire to change the world, and the newly launched brand, Mizwada aims to work with female artisans in order to promote the concept of locally resources materials, which reflect the Kingdom’s heritage.

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From creating purposeful goods to handcrafted lifestyle pieces, Mizwada stands as an ode to revive Saudi Arabia’s ancestral past by using products such as leather goods, woodwork, and ceramics, to reflect the main cultural symbolism.

Discussing the launch of Mizwada, Princess Lamia explained that there were key challenges that need to be addressed.

“Two key challenges are clear among this sector, unemployment, and the lack of adequate skills training,” she said. “We must work together to overcome these through programs that place women and girls at the heart of their initiatives.

“Our artisans produce products of a high quality and standard, with each product going through a lengthy process of quality control, resulting in products with the best quality and perfect finishing. They are modern objects, but do, however, translate our history and heritage.”

The brand was born with the purpose to preserve its traditional heritage, making it the perfect partnership between Alwaleed Philanthropies and Teeb, as they are a pioneer in supporting women in the region by providing them with economic opportunities by reaching more than 1 billion beneficiaries globally.

By collaborating with the local app in Saudi Arabia – PIK, the products can be purchased and delivered to customers in Riyadh city along with the Teeb online platform.

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Feature image: Supplied