As the UAE’s beauty industry continues to grow, there are numerous local beauty names to keep on your radar.
From luxe cosmetics to skincare essentials, there a several UAE-based brands that have made their mark globally.
As Emirates Woman believes in supporting local, we’ve created a list of homegrown brands to champion now and always.
Huda Beauty
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What started as a blog in 2010, Huda Beauty has now become one of the biggest beauty brands in the world and it all started right here in Dubai. Founded by Huda Kattan, it’s one of the fastest-growing brands in the world with innovations constantly in the pipeline. From eye-shadow palettes to dewy highlighters, the products have become instant best-sellers across the globe all after starting in Dubai. By filling the gap in the beauty industry, the brand’s products are loved by numerous A-listers and loyal customers, reaching an incredible milestone. With this Dubai-based brand becoming a popular name in the market, it’s exciting to see how the aficionado has diversified into a stream beyond makeup.
For more information visit hudabeauty.com
Shiffa
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Founded by Dr. Lamees, this organic skincare brand is backed by the most potent organic ingredients with advanced science. Created to focus on the science of healing, each product is a powerful combination of active ingredients in therapeutic concentrations to heal the skin from within. For all your skincare concerns, whether acne issues or large pores, these organic products protect the skin and increase its uses well-being.
For more information visit shiffa.com
Odist
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This exclusive vegan brush range is a must-have for all beauty enthusiasts. Launching in 2020, the brand is stocked with off-beat products, to quickly create a niche in the market. With three exclusive brush types, this minimal beauty brand was born with its love for nature, making it quite popular in the Middle East. With a minimal aesthetic, these luxury makeup brushes are not only high-performing but they’re cruelty-free too.
For more information visit odist.com
Shirley Conlon Organics
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Dubai’s premium organic skincare brand ensures long-lasting benefits to the skin. Infused with skin-loving plant-based botanicals, the products gently remove pollution and makeup while still protecting the skin’s natural barrier. With ultra-lightweight botanicals that absorb into the skin, these formulas instantly absorb to minimize any concerned areas. Founded by Shirley Conlon, the products have reached around the globe, making a difference to people’s skin.
For more information visit shirleyconlonorganics.com
Kayali
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The UAE-based fragrance brand for founded to delve into the Middle Eastern traditions of perfume layering. Founded by beauty entrepreneurs Huda and Mona Kattan, this exclusive has created popular scents that are loved by many worldwide. Whether the scented vanilla perfume or the staple musk perfume, each ingredient makes this brand truly special. Created with luxe fragrance oils, this cult-favourite brand always spritzes things up with something new.
For more information visit kayalifragrance.com
Skin Story
Skin Story clean beauty is a beauty brand based in Dubai, UAE. It is designed for women who love to wear make-up and allow women to explore and enjoy versatile makeup products that are non-toxic. With clean beauty in mind, the beauty products allow women to create a seamless, natural glow and are also travel-friendly when you’re on the go.
For more information visit skinstory.me
IZIL
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Inspired by Morocco’s rich traditions, IZIL brings natural products with a unique pampering experience for all. Created for the ultimate spa experience at home, this beauty brand brings the best recipes to keep your skin glowing and hair strong, no matter how harsh the weather conditions are. The all-natural skincare line is an all-in-one beauty brand with unique products for glowing skin and healthy hair. Founded by Mouna Abbassy, this beauty brand was launched in Dubai out of pure passion.
For more information visit izilbeauty.com
KJ Serums
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Founded by Kathryn Jones in 2017, the serums have gained immense popularity for their fresh ingredients at an affordable range. Being a gamechanger in the skincare industry here in the industry, each product is made to deliver astounding results with simple yet effective ingredients. By focusing only on serums, this hand-blended skincare brand provides a nourishing formula for all skin types.
For more information visit kjserums.com
Nina Ubhi Cosmetics
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Founded by the renowned UAE-based makeup artist Nina Ubhi, her lashes are created for every face and every event. Designed to naturally enhance real lashes, the collection allows customers to achieve beautifully full, natural lashes at home themselves. As her creative artistry and rule-breaking approach have worked in the industry, she continues to be one of the most well-known make-up artists in the region. The lashes are available across several retailers in the region including Ounass, Boutiqaat, Watsons and Apotheca Beauty.
For more information visit ninaubhicosmetics.com
Project bYouty
As one of the first sites in the UAE and the entire region to make cruelty-free a non-negotiable, Project bYouty is paving the way in the beauty space. Having only launched earlier this year, the e-commerce site already has just shy of 90 highly sought-after brands under its umbrella – Augustinus Bader, Revitalash, Dr. Barbara Sturm, Emma Hardie, Oskia, Sarah Chapman, just to name a few. It’s the place to shop for all things beauty in this region and you can do so guilt-free.
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Images: Instagram, Feature Image: Huda Beauty
