Dubai-based label Lama Jouni is having quite the moment.

The brand was born back in 2013, but 2018 seems to be the year that Lama Jouni is going stratospheric.

The eponymous Dubai-based label—brainchild of Lebanese designer Lama Jouni—has been seen on everyone who’s anyone in the young style set in recent months.

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From Bella Hadid to Jasmine Sanders and Nicole Scherzinger, celebrities aplenty have been sporting the brand’s Spring/Summer 2018 collection of late.

And there’s one piece in particular that seems to be catching the A-list’s eye…

A post shared by Jasmine Sanders (@golden_barbie) on

The Back to Basics cropped hoodie has been spotted on both Jasmine and Bella, with the latter wearing the sports-luxe number on repeat during fashion month.

Hadid often layers the white piece under statement outerwear (such as the checked blazer below), while Sanders rocked it this week with distressed split-to-the-thigh denims. 

#bellahadid today

A post shared by Bella Hadid (@bellahnews) on

The hoodie retails for Dhs500, with the SS18 collection currently available at Tryano in Abu Dhabi and the LE66 Concept Store in Beirut.

It’ll soon be online too, the brand said (here’s hoping it drops around pay day).


Jouni, who moved to Paris in 2007 to study at the famed Parsons school of art and design, worked at fashion houses including Balmain, Rad Hourani and Reed Krakoff before launching her label.

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We reckon get your hands on the brand before Hollywood stars buy the lot…

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Images: Supplied, BellaHNews/Instagram, Lama Jouni/Instagram